Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Title:

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Author:

Taylor, Kimberley

Personal Author:

Publication Information:

2017.

General Note:

Dissertation (Honours)--Independent Institute of Education, Sandton, 2017.

Subject Term:

Added Corporate Author:

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