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Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
Title:
Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town
Author:
Forbay, Rosland
Personal Author:
Forbay, Rosland
Publication Information:
2017
General Note:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2017.
Subject Term:
Brand advertising -- Research -- Cape Town, South Africa

Brand communication -- Research
Added Corporate Author:
Independent Institute of Education. Vega School
Copies: