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Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
Title:
Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines
Author:
Warren, Andrew
Personal Author:
Warren, Andrew
Publication Information:
2017.
General Note:
Dissertation (Honours)--Independent Institute of Education, Sandton, 2017.
Subject Term:
Brand building -- Research -- South Africa

Brand consumer behaviour -- Research

Brand sensory marketing -- Research
Added Corporate Author:
Independent Institute of Education. Vega School
Copies: