Principles of marketing
Title:
Principles of marketing
Author:
Kotler, Philip.
ISBN:
9780131902084
9780132286855
Personal Author:
Edition:
7th ed.
Publication Information:
Englewood Cliffs, N.J. : Prentice Hall, c1996.
Physical Description:
1 v. (various pagings) : ill. (some col.) ; 28 cm.
Contents:
Understanding marketing and the marketing process -- Analyzing marketing opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort -- Extending marketing.
Subject Term:
Added Author:
Electronic Access:
Table of contents http://www.gbv.de/dms/bowker/toc/9780131902084.pdf