Title:
Fashion trend forecasting
Author:
Holland, Gwyneth, author.
ISBN:
9781786270580
Personal Author:
Physical Description:
160 pages : illustrations (chiefly color) ; 25 cm
Contents:
Fashion trends then and now -- The trend industry -- Trend basics -- Trend research -- Trend development -- Trend presentation -- Trends in practice.
Abstract:
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
Added Author: