Title:
Marketing for tourism, hospitality & events : a global & digital approach
Author:
Hudson, Simon, author.
ISBN:
9781473926646
Personal Author:
Publication Information:
London : Sage Publications Limited, 2017.
Physical Description:
xii, 370 pages ; 25 cm
Contents:
1) Today's marketing environment, 2) Understanding today's customer, 3) Digital marketing, 4) The marketing plan, 5) The tourism and hospitality product, 6) Pricing, 7) Distribution, 8) The role of advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service marketing, 11) Marketing research, 12) Tourism marketing ethics.
Abstract:
Framed within basic marketing principles, this book highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text.
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