Cover image for Entrepreneurship : a South African perspective
Entrepreneurship : a South African perspective
Title:
Entrepreneurship : a South African perspective
Author:
Nieman, Gideon, editor.
ISBN:
9780627035937
Edition:
Fourth edition.
Physical Description:
xxiii, 532 pages ; 24 cm
Contents:
Pt. A: Entrepreneurship and entrepreneurs. The nature and development of entrepreneurship -- The entrepreneur -- pt. B: The entrepreneurial process. Creativity and innovation -- The window of opportunity -- The business plan -- Resource requirements, and legal and related aspects -- Getting started -- Financing an entrepreneurial venture -- Networking and support -- pt. C: Alternative routes to entrepreneurship. Entering the family business -- Buying a franchise -- The business buyout -- pt. D. Post-start-up challenges. Managing growth -- Growth strategies and options -- Business failure and turnaround measures -- Harvesting and exiting the venture -- International business opportunities -- E-commerce opportunities -- pt. E: Corporate entrepreneurship. Pt F: Case studies.
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