Title:
Business research methods
Author:
Blumberg, Boris.
ISBN:
9780077129972
Personal Author:
Edition:
Third European edition.
Physical Description:
xix, 505, 38 pages . : illustrations ; 27 cm
General Note:
First edition published in 2005, second edition in 2008.
Includes index.
Contents:
pt. 1: Essentials of research --1. The nature of business and management research --2. The research process and proposal --3. Literature review --4. Ethics in business research --pt. 2: Research methods --5. Quantitative and qualitative research --6. Sampling strategies --7. Survey research --8. Secondary data and archival resources --9. Case studies, qualitative interviews and focus groups --10. Observation --11. Content analysis and other qualitative approaches --12. Experimentation --pt. 3: Research instruments --13. Measurement and scales --14. Fieldwork: questionnaires and responses --15. Writing up and presenting research outcomes -- Cases -- Glossary -- Index --pt. 4: Statistical Background (available electronically only) --16. Data preparation and description --17. Exploring, displaying and examining data --18. Hypothesis testing --19. Measures of association --20. Multivariate analysis: An overview -- Appendices.
Abstract:
Designed to lead readers through the research process from start to finish, this text is divided into three thematic areas covering the essentials of research, different types of research, and the best ways of conducting research.
Subject Term: