E-business : a management perspective

Select an Action

Title:

Author:

Reynolds, Jonathan, 1958-

ISBN:

9780199216482

Personal Author:

Reynolds, Jonathan, 1958-

Publication Information:

Oxford ; New York : Oxford University Press, 2010.

Physical Description:

xxiv, 469 pages : color illustrations ; 25 cm

Contents:

Introduction -- pt. 1. The changing environment for e-business -- Economics of e-business -- Technology in e-business -- Social and behavioural issues -- Ethical and regulatory issues -- pt. 2. The application of e-business technologies -- The strategy of e-business -- Digital marketing -- Product and service innovation -- Reshaping business processes -- pt. 3. The organization of e-business -- E-business project management -- E-business skills and culture -- pt. 4. Conclusions -- Future challenges and opportunities.

Abstract:

"This timely and exciting textbook addresses these, and many more questions you are likely to consider on your e-business course. Drawing on a wide range of conceptual models and frameworks, E-business: A Management Perspective provides a concise and coherent insight into the characteristics of e-business technologies, and the considerations and consequences when applying these within organizations." "Presenting the subject from a broad, managerial perspective this book provides you with the critical and theoretical context necessary for considering the major themes in e-business." "Utilizing extensive up-to-date examples and case studies relevant to you - tomorrow's e-business enablers - and showcasing companies like Alibab.com, Twitter, Hotel Chocolat, and Second Life, the discussion examines the fast-moving and complex nature of change driven by the vast range of available e-business technologies."--Jacket.

Subject Term:

Electronic commerce -- Management.

Business enterprises -- Computer networks.

Electronic Access:

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000096675	658.054 6 REY	1	Searching... Unknown

Bound With These Titles

On Order

Summary

This text seeks to draw together a varied range of conceptual models and frameworks, existing empirical research, statistical and case study material to provide a coherent insight into e-business from a management perspective. It:- defines the nature and scope of e-business technologies and the brief history of their development and implementation,- reviews the environmental drivers facilitating and constraining the application and growth of e-business technologies- evaluates the ways in which e-business technologies can be applied within firms to achieve new business development and process improvements- considers the organisational dimension of e-business implementation within firms, from project management, skills and cultural perspectives- reflects upon the likely nature of future challenges and opportunities of e-business technologiesUtilising extensive up to date examples and case studies throughout, such as eBay, Googlewhacking and Skype, this text primarily focuses on the contribution of e-business technologies to the effectiveness and efficiency of for-profit firms, with insights drawn, where relevant, on not-for-profit and public sector organisations. It includes the application of e-business technologies to both large and small firms in both developed and emerging economies. It extends beyond PC-based web channels to mobile and other platforms, including store-based kiosks and emerging, pervasive technologies, such as digital TV, SMS, m-commerce, PDAs and other location-based services.Online Resource Centre:Lecturer ResourcesCase study bankAdditional Exercises and Questions with solutionsPowerpoint SlidesStudent resources:Oxford NewNowEnd of Chapter answersAnnotated Web Links Chapter summaries Flashcard GlossaryAuthor Blog