
E-business
Title:
E-business
Author:
Schneider, Gary P., 1952-
ISBN:
9781133526841
Personal Author:
Edition:
10th ed.
Publication Information:
Mason, Ohio : South-Western ; Andover : Cengage Learning [distributor], 2012.
Physical Description:
1 volume ; 25 cm
General Note:
Previous edition: 2011.
Contents:
The Second Wave of Global E-Business -- E-Business Technology Basics -- Web Server and E-Mail Technologies -- E-Business Revenue Models -- Selling to Consumers Online -- Selling to Businesses Online -- Virtual Communities -- E-Business Law and Taxation -- Web Hosting and E-Business Software -- Online Security -- Online Payment Systems -- Implementing E-Business Initiatives.
Abstract:
"E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems."--Publisher's website.
Subject Term: