International business : the new realities

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Title:

International business : the new realities

Author:

Cavusgil, S. Tamer, author.

ISBN:

9781292152837

Personal Author:

Cavusgil, S. Tamer, author.

Edition:

Fourth edition.

Global edition.

Physical Description:

544 pages : illustrations (colour), maps (colour) ; 28 cm

Abstract:

This title caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fuelled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world. The fourth edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs.

Subject Term:

International business enterprises -- Management.

International trade.

Added Author:

Knight, Gary A.,

Riesenberger, John R., 1948-

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025837051	658.049 C383I 2017	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025837010	658.049 C383I 2017	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025837093	658.049 C383I 2017	3	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025831005	658.049 C383I 2017	4	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025830965	658.049 C383I 2017	5	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025824513	658.049 C383I 2017	6	Searching... Unknown

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Summary

For courses in Business.

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world.

The 4th Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.