Part 3: Export Marketing Mix -- Product Adaptation -- Export Pricing -- Marketing Communications -- Distribution Management -- Honeyland Manuka Honey from New Zealand : An International New venture -- Davila-Bond and the Latin American Sweater Market -- Dr. Eris: Cosmetics from Poland -- Imaginarium -- Joemarin Oy -- Part 4: The Global Marketing Mix -- Global Product Management and Branding -- Global Services -- Global Logistics and Materials Management -- Global Pricing -- Global Promotional Strategies -- International Marketing and theFuture -- Careers in international Marketing -- Polar-Adidas -- LPP-Reserved Growth Strategies of a Fashion Retailer in Central and Eastern Europe -- International Marketing and the NBA -- Blood Free Diamonds -- Nova Scotia -- The F-18 Hornet Offset -- Video cases -- Equal Exchange Strives for Equality through Fair Trade -- Green Mountain Coffee Roasters -- Doc Martens Makes Strides around the World -- Goya Helps Latinos Maintain Mealtime Traditions -- Gloabl Marketing at Evo -- Whilrpool and the Global Appliance Industry -- ESPN's Worldwide Reach -- BP: Environment and Sustainability -- Notes -- Glossary -- Indexes.

Part 1: The International Marketing Environment -- The Global Marketing Imperative -- Basics of Marketing -- Geographical Perspectives on International Marketing --Trade Institutions and Trade Policy -- The Cultural Environment -- The Economic Environment -- The Political and Legal Environment -- China Forging a Global Reputation -- The Catfish Dispute -- IKEA -- Car Financing in China -- Should Dubai Take Over U.S. ports? -- Closing the MG Rover Plants. The Aftereffects -- Part 2: International Market Entry and Development -- Strategic Planning -- Marketing Organization, Implementation and Control -- Research -- Information Sources for Marketing Issues -- The Structure of a Country Commercial Guide -- Market Entry and Expansion -- Starting an Import/Export Business -- Water from Iceland -- Damar International -- Parker Pen Company -- Exporting Chopsticks to Japan.