Preface -- Understanding E-business -- E-business basics -- The Internet and World Wide Web -- What is the Internet? -- A brief history of the Internet -- A brief history of the World Wide Web -- Internet and web demographics -- E-business and the global economy -- E-business advantages and disadvantages -- E-business value chains -- E-business models -- Business-to-consumer (B2C) -- Business-to-business (B2B) -- Business-to-government (B2G) -- Consumer-to-consumer (C2G) -- Consumer-to-business (C2B) -- Chapter summary -- Checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes -- Defining your E-business idea -- The entrepreneur and the entrepreneurial process -- The entrepreneur -- The entrepreneurial process -- Factors affecting E-business success -- The network effect -- Innovative marketing ideas -- Scalability -- Ease of entry into electronic markets -- Adaptability to change -- Exploiting E-business advantages -- Expand the market -- Acquire greater business visibility -- Maximize customer relationships and improve responsiveness -- Create new products and services -- Reduce costs -- Chapter summary -- Checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes.

Creating an E-business plan -- Business plan organization -- Cover sheet and title page -- Table of contents -- Executive summary -- Vision and mission statements -- Business description -- Products or services -- Marketplace analysis -- Operational plan -- Financial plan -- Management plan -- Issues analysis and critical risks -- Exit strategies -- Appendices -- Legal forms of organization -- E-business partnerships -- Chapter summary -- checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes -- Getting your E-business off the ground -- Startup financing -- Informal investors -- Venture capital investors -- Pitching your E-business to investors -- Business incubators -- Non-profit business incubators -- Commercial business incubators -- Self-incubation -- Chapter summary -- Checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes.

Operating your E-business -- Startup and operational challenges -- Legal issues -- Copyrights and trademarks -- Content liability and customer information privacy -- Taxation -- Commercial office space -- Hiring employees -- Electronic payment methods -- Credit, debit, and charge card payments -- Other electronic payment methods -- E-business technologies -- Front-end and back-end systems -- E-business software -- Outsourcing operations -- Outsourcing Web hosting to an ISP or Web hosting company -- Outsourcing Web-based software applications -- Outsourcing order fulfillment management -- Chapter summary -- Checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes -- Marketing your E-business -- Marketing mix -- Building your brand -- What is a brand? -- Building your E-business's brand -- Market research -- Creating a marketing plan -- Marketing plan elements -- Marketing tools -- Search tool submissions -- Search engine optimization (SEO) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes.

Taking advantage of affiliate marketing -- Online affiliate marketing programs -- Affiliate programs as a marketing tool -- Affiliate programs as a revenue source -- Affiliate tracking systems -- Affiliate management networks -- Affiliate tracking technologies -- Affiliate marketing risks and challenges -- Cookie stuffing and parasiteware -- Spammers -- Blocking software -- Chapter summary -- Checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes -- Designing your Web site -- Web site planning process -- Web site business objectives -- Web site audiences -- Web site organization -- Web site pages -- Web site structure -- Web site storyboard -- Useful and attractive Web pages -- Accessibility and usability -- Consistency across site pages -- Navigational elements -- Page layout -- Writing for the Web -- Color -- Images and multimedia -- Chapter summary -- Checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes.

Understanding Web technologies -- Web site and page development tools -- Markup languages -- Text editors and Web authoring software -- Multimedia tools -- Tools for interactive Web page elements -- Web site testing -- Evaluating Web site performance -- Web site benchmarking -- Web analytics -- Chapter summary -- Checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes -- Securing your E-business -- Risk management -- Business continuity planning -- Business records management -- Network and Web site security -- Viruses, worms, and Trojan horses -- Unauthorized network access and theft of proprietary information -- Distributed denial of service attacks -- Web site defacement -- Security audits and penetration testing -- Chapter summary -- Checklist -- Key terms -- Review questions -- Exercises -- Case projects -- Team project -- For further study -- End notes.

Appendix : Creating a Web site with Microsoft FrontPage -- Starting FrontPage -- Menu bar, standard toolbar, and formatting toolbar -- Status bar -- page sub views -- Using a Wizard to create a Web site -- Viewing a Web site in different FrontPage views -- Closing the Web site folder and the FrontPage program -- Glossary -- Index -- Table of permissions.