Title:
E-commerce : real issues and cases
Author:
Knapp, Michael Chris, 1954-
ISBN:
9780324074697
Personal Author:
Publication Information:
Mason, Ohio : South-Western/Thomson Learning, ©2003.
Physical Description:
xix, 363 pages ; 26 cm
Contents:
Module one. The big issues -- Case 1.1. Regulating cyberspace: Paul Revere vs. the Corporate Raiders -- Case 1.2. Global e-commerce: competition, conflict, cooperation -- Case 1.3. Privacy matters: cookies -- Case 1.4. Privacy matters: carnivore -- Case 1.5. To tax or not to tax -- Module Two. Fortunes made -- Case 2.1. Yoo-hoo? -- Case 2.2. Citizen case -- Case 2.3. The accidental billionaire: Pierre Omidyar, founder of eBay -- Case 2.4. Abracadabra, Inc. -- Case 2.5. Mark Cuban: Internet maverick -- Module Three. E-busts -- Case 3.1. PointCast, FallFast -- Case 3.2. Millennium mania -- Case 3.3. Toby's Toys -- Case 3.4. Internet Bubble, part l: party time -- Case 3.5. Internet Bubble, part ll: burn baby burn -- Module Four. The dark side of e-commerce -- Case 4.1. Free Kevin -- Case 4.2. Master of their domains -- Case 4.3. Debits, credits, and dot-coms -- Case 4.4. Cyberethics: means, ends, and mean ends -- Module Five. Status reports -- Case 5.1. E-mail: the killer app -- Case 5.2. To B or not 2B -- Case 5.3. Wapathy and Waplash: welcome to the wireless Internet -- Case 5.4. Online brokers: going for broke on the Internet -- Case 5.5. Electronic hatcheries -- Case 5.6. Brainiacs, Inc.: the brave new world of e-consulting.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/2002017686-t.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/2002017686-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/2002017686-d.html
The Bernard W. Freeman Book Fund Home Page http://hdl.library.upenn.edu/1017.12/366311