Foundations of marketing

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Title:

Author:

Pride, William M., 1942- author.

ISBN:

9781305405769

Personal Author:

Pride, William M., 1942- author.

Edition:

Seventh edition.

Physical Description:

1 volume (various pagings) : illustrations ; 28 cm

Contents:

Part 1: Strategic Marketing and Its Environment -- Part 2: Marketing Research and Target Markets -- Part 3: Customer Behavior and E-Marketing -- Part 4: Product and Price Decisions -- Part 5: Distribution Decisions -- Part 6: Promotion Decisions.

Abstract:

Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.{u200B}

Subject Term:

Marketing.

Added Author:

Ferrell, O. C.,

Electronic Access:

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIESDN	1:GEN-BOOK	000096772	658.8 PRI	1	Searching... Unknown

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Summary

Discover the essentials in today's marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that's popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.