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Contemporary perspectives on strategic market planning
Title:
Contemporary perspectives on strategic market planning
Author:
Kerin, Roger A.
ISBN:
9780205123018

9780205125135
Personal Author:
Kerin, Roger A.
Publication Information:
Boston : Allyn & Bacon, ©1990.
Physical Description:
x, 453 pages : illustrations ; 24 cm
Subject Term:
Marketing -- Planning.

Strategic planning.
Added Author:
Mahajan, Vijay.

Varadarajan, P.
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