Title:
Integrated advertising, promotion, and marketing communications
Author:
Clow, Kenneth E.
ISBN:
9780136079422
9780138157371
Personal Author:
Edition:
4th ed.
Publication Information:
Upper Saddle River, N.J. : Prentice Hall, ©2010.
Physical Description:
xxi, 454 pages : illustrations (chiefly color) ; 28 cm
Added Author: