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Cover image for Bottom-up marketing
Title:
Bottom-up marketing
Author:
Ries, Al.
ISBN:
9780452264182
Personal Author:
Ries, Al.
Publication Information:
New York : Penguin, 1990, c1989.
Physical Description:
xiv, 226 p. ; 21 cm.
General Note:
"A Plume book".

Includes index.
Subject Term:
Marketing.

Advertising.
Added Author:
Trout, Jack.
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