Bottom-up marketing

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Title:

Bottom-up marketing

Author:

Ries, Al.

ISBN:

9780452264182

Personal Author:

Publication Information:

New York : Penguin, 1990, c1989.

Physical Description:

xiv, 226 p. ; 21 cm.

General Note:

"A Plume book".

Includes index.

Subject Term:

Added Author:

Copies:

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Summary

Summary

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.

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