Desperately seeking the audience

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Title:

Desperately seeking the audience

Author:

Ang, Ien.

ISBN:

9780415052696

9780415052702

Personal Author:

Ang, Ien.

Publication Information:

London ; New York : Routledge, 1991.

Physical Description:

xii, 203 p. ; 24 cm.

Subject Term:

Television viewers -- United States.

Television viewers -- Europe.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015674704	384.551 A581D 1991	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015674696	384.551 A581D 1991	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015674761	384.551 A581D 1991	3	Searching... Unknown

Focusing on the television audience, and the television industry's search for viewing figures, the author of this treatise identifies differences and similarities in the approaches of American commercial TV and European public service broadcasting, particularly in the field of ratings research.

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Summary

Summary