Television and new media audiences

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Title:

Author:

Seiter, Ellen, 1957-

ISBN:

9780198711414

9780198711421

Personal Author:

Seiter, Ellen, 1957-

Publication Information:

Oxford ; New York : Clarendon Press, 1998.

Physical Description:

154 p. : ill. ; 25 cm.

Series:

Oxford television studies

Series Title:

Oxford television studies

Contents:

1. Introduction -- 2. Qualitative Audience Research -- 3. Feminist Methods: The Parents' Support Group -- 4. Lay Theories of Media Effects: Power Rangers at Pre-school -- 5. TV Among Fundamentalist Christians: From the Secular to the Satanic / Ellen Seiter and Karen Riggs -- 6. Television and the Internet -- 7. Conclusion.

Abstract:

Why is talk about television forbidden at a Montessori school? Why does a mother feel guilty about watching Star Trek in front of her 4-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms.

Subject Term:

Television viewers -- United States -- Attitudes.

Television viewers -- Research -- United States.

Television viewers -- Social aspects -- United States.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015671239	302.23450973 S462T 1998	2	Searching... Unknown

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Summary

Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace. The book discusses reactions of audiences to many internationally known television programmes including The Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles, National Geographic, etc.