Marketing research : methodological foundations

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Title:

Author:

Churchill, Gilbert A.

ISBN:

9780030125584

9780030238161

Personal Author:

Churchill, Gilbert A.

Edition:

7th ed.

Publication Information:

Fort Worth : Dryden Press, c1999.

Physical Description:

xxxviii, 1017 p. : ill. ; 26 cm.

Series:

Dryden Press series in marketing

Series Title:

Dryden Press series in marketing

Subject Term:

Marketing research.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015680123	658.83 C563M 1999	1	Searching... Unknown

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

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