The marketing planner

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Title:

The marketing planner

Author:

McDonald, Malcolm.

ISBN:

9780750617093

Personal Author:

McDonald, Malcolm.

Edition:

Paperback ed.

Publication Information:

Oxford : Butterworth-Heinemann, 1993.

Physical Description:

vii, 143 p. : ill. ; 24 cm.

Series:

The Marketing series

Marketing series (London, England)

General Note:

Includes index.

Subject Term:

Marketing -- Planning.

Marketing -- Management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015679604	658.802 M135M 1993	1	Searching... Unknown
Searching... IIEMSA	General Books	33168015679588	658.802 M135M 1993	3	Searching... Unknown

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Summary

The author distils the essence of marketing for the busy marketing manager. Packed with relevant examples, the book covers all the key concepts and analytical techniques.