Marketing for managers : a practical approach : the answers to all the questions you were afraid to ask

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Title:

Marketing for managers : a practical approach : the answers to all the questions you were afraid to ask

Author:

Pitt, Leyland F.

ISBN:

9780702142222

Personal Author:

Pitt, Leyland F.

Edition:

1st ed.

Publication Information:

Kenwyn : Juta, 1998.

Physical Description:

xiii, 261 p. : ill. ; 22 cm.

Subject Term:

Marketing -- Management.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015687862	658.8 P688M 1998	1	Searching... Unknown

Introduces the underlying issues of marketing concepts and strategies, and covers marketing essentials, aiming to dismiss the idea that marketing is an overly complicated discipline. The impact of the WWW and Internet is discussed, before the text focuses on writing viable marketing plans.

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