The interplay of influence : news, advertising, politics, and the mass media

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The interplay of influence : news, advertising, politics, and the mass media

Title:

The interplay of influence : news, advertising, politics, and the mass media

Author:

Jamieson, Kathleen Hall.

ISBN:

9780534533649

Personal Author:

Jamieson, Kathleen Hall.

Edition:

5th ed.

Publication Information:

Belmont, CA : Wadsworth, 2000.

Physical Description:

xx, 362 p.

Subject Term:

Mass media -- Influence.

Mass media -- Audiences.

Mass media -- Political aspects.

Mass media -- United States.

Added Author:

Campbell, Karlyn Kohrs.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015688084	302.23 J32.I 2000	1	Searching... Unknown

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Summary

Summary

This revised fifth edition text continues to give students an understanding of how the mass media operate in our society and the profound ramifications of media messages in the areas of politics, news, and advertising. In this edition, noted communication scholars Jamieson and Campbell offer thoroughly updated coverage throughout including the Internet's role in media, politics, and advertising.

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