Marketing warfare

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015685130	658.8 R559M 1986	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015685171	658.8 R559M 1986	2	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168015685098	658.8 R559M 1986	3	Searching... Unknown

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon." Newsweek

"Revolutionary! Surprising!" Business Week

" Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read." USA Today