Marketing tourism in South Africa

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Title:

Author:

George, Richard, 1968- author.

ISBN:

9780199044184

Personal Author:

George, Richard, 1968- author.

Edition:

5th edition.

Physical Description:

610 pages : illustrations ; 24 cm

General Note:

Previous edition: 2011.

Contents:

PART 1. Understanding marketing in the tourism industry -- 1. Marketing principles -- 2. Characteristics of tourism marketing -- PART 2: Gathering information for decision-making -- 3. The tourism marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing the tourism market -- 6. Segmentation, targeting, and positioning -- 7. Consumer behaviour in tourism -- 8. Organisational behaviour in tourism -- PART 4. Implementing the marketing mix strategies -- 9. Product-offering strategies.

Subject Term:

Tourism -- South Africa.

Marketing -- South Africa.

Marketing. (OCoLC)fst01010167

Tourism. (OCoLC)fst01153142

Toerisme. (NL-LeOCL)078690935

Marketing. (NL-LeOCL)078583810

Marketing / South Africa.

Tourism / South Africa.

Marketing. (DE-588)4037589-4

Tourismus. (DE-588)4018406-7

Tourisme -- Afrique du Sud -- Marketing.

Tourismusmarketing (DE-601)091395267 (DE-STW)18639-1

Tourismus (DE-601)091395240 (DE-STW)13644-5

Südafrika (DE-601)091393493 (DE-STW)17688-0

Turism.

Marknadsföring.

Geographic Term:

South Africa. (OCoLC)fst01204616

Zuid-Afrika. (NL-LeOCL)078969530

Staat Südafrika. (DE-588)4078012-0

Electronic Access:

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live

Copies:

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Summary

The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style to appeal to both tourism students and practitioners. The text familiarises the reader with the tourism industry in South Africa - its statistics, trends, main organisations and role-players. Each chapter is followed by a case study set in a Southern African environment.

Marketing Tourism in South Africa features:

- Graphs, tables and figures showing the latest industry trends and statistics

- End-of-chapter case studies that explore topical tourism issues

- More than 150 vignettes to demonstrate real-life current practice and issues

- Logos and photographs of key organisations and role players, and lists of websites to familiarise the student with the tourism industry in South Africa.

The updated edition is suitable for universities, universities of technology and colleges where course in Tourism Marketing are offered as part of a National Diploma in Tourism, a BCom (Tourism) or a Postgraduate Diploma in Tourism.