Essentials of marketing
Title:
Essentials of marketing
Author:
Blythe, Jim.
ISBN:
9780273757689
Personal Author:
Edition:
5th ed.
Publication Information:
Harlow ; New York : Pearson, 2012.
Physical Description:
xx, 340 pages : illustrations (chiefly color) ; 27 cm
General Note:
Previous edition: 2008.