Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.

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Title:

Marketing mix : journal of the Institute of Marketing Management = Joernaal van die Instituut vir Bemarkingsbestuur.

Author:

Institute of Marketing Management (South Africa)

Uniform Title:

Marketing mix (Johannesburg, South Africa)

Publication Information:

[Johannesburg, South Africa : Systems Publishers (Pty) Ltd., 1982-

Physical Description:

v. : ill. ; 30 cm.

General Note:

Bound volumes from 2004 - 2007

Description based on: Vol. 1, no. 2 (July 9 1982); title from cover.

Subject Term:

Marketing -- South Africa -- Periodicals.

Advertising -- South Africa -- Periodicals.

Added Corporate Author:

Institute of Marketing Management (South Africa)

Copies:

Available:*

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Searching... 1:IIEMSA	1:GEN-BOOK	33168023604925	658.8005 M345	54	Searching... Unknown
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