Consumer behavior and marketing action

Select an Action

Cover image for Consumer behavior and marketing action

Consumer behavior and marketing action

Title:

Consumer behavior and marketing action

Author:

Assael, Henry.

ISBN:

9780538867702

Personal Author:

Edition:

6th ed.

Publication Information:

Cincinnati, Ohio : South-Western College Pub., c1998.

Physical Description:

xviii, 718 p. : ill. ; 24 cm.

Subject Term:

Consumer behavior.

Motivational research (Marketing)

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015674514	658.8342 A844C 1998	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Summary

This text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific acknowledgment and increased coverage of the macro approach is included in the new edition.

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2