Managing corporate reputations

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Title:

Managing corporate reputations

Author:

Jolly, Adam.

ISBN:

9780749434885

Publication Information:

London : Kogan Page, 2001.

Physical Description:

256p. ; 24 cm.

Subject Term:

Public relations.

Added Author:

Jolly, Adam.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015690155	659.2 J685M 2001	1	Searching... Unknown

Creating, maintaining and protecting reputation is becoming a central business discipline -- and not just in blue chips in the old economy. Managing Corporate Reputations is designed as a practical source of advice and reference for senior executives in both growing and established companies.

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