Marketing for the voluntary sector : aguide to measuring marketing performance

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Title:

Author:

Kaufmann, Michael.

ISBN:

9780749432508

Publication Information:

London : Kogan Page, 2001.

Physical Description:

xii, 180 p. : ill. ; 24 cm.

Series:

Marketing in action series

Series Title:

Marketing in action series

General Note:

Published in association with Marketing Magazine.

Includes index.

Subject Term:

Nonprofit organizations -- Marketing.

Added Author:

Kaufmann, Michael.

Keaveney, Paula.

Added Title:

Marketing Magazine.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015691062	658.048 K25M 2001	1	Searching... Unknown

The not-for-profit world is huge and continues to grow. The Charity Commission in Britain registers up to 50 new organizations each month. As a result, the environment in which nonprofits operate is becoming ever more competitive, and the need for organizations to make themselves distinct and to stand out from the crowd has become increasingly pressing.

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