Cover image for Creating customer value through strategic marketing planning : a management approach
Creating customer value through strategic marketing planning : a management approach
Title:
Creating customer value through strategic marketing planning : a management approach
Author:
Nijssen, E. J. (Edwin Jacob), 1963-
ISBN:
9780792372721
Publication Information:
Boston : Kluwer Academic Publishers, c2001.
Physical Description:
152 p. : ill. ; 25 cm.
Copies: