Title:
Marketing research
Author:
Burns, Alvin C.
ISBN:
9780130174512
9780130650580
Personal Author:
Edition:
3rd international ed.
Publication Information:
Upper Saddle River, NJ : Prentice Hall, c2000.
Physical Description:
xxi, 699 p. : ill., maps ; 26 cm. + 2 computer laser optical discs (4 3/4 in.)
Subject Term:
Added Author: