Online marketing : a customer-led approach

Select an Action

Title:

Author:

Gay, Richard.

ISBN:

9780199265855

Personal Author:

Gay, Richard.

Publication Information:

Oxford : Oxford University Press, 2007.

Physical Description:

xv, 538 pages ; 25 cm

Abstract:

"This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover.

Subject Term:

Internet marketing.

Added Author:

Charlesworth, Alan, 1956-

Esen, Rita.

Electronic Access:

Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025475084	658.872 G285.O 2007	2	Searching... Unknown
Searching... 1:IIESDN	1:GEN-BOOK	000186321	658.84 GAY	4	Searching... Unknown
Searching... 1:RCBMF	1:PRES-BOOK	000181638	658.84 GAY	1	Searching... Unknown
Searching... 1:RCBMF	1:PRES-BOOK	000166296	658.84 GAY	2	Searching... Unknown
Searching... 1:RCBMF	1:PRES-BOOK	000176833	658.84 GAY	3	Searching... Unknown
Searching... 1:RCBMF	1:PRES-BOOK	000095017	658.84 GAY	4	Searching... Unknown
Searching... 1:RCBMF	1:PRES-BOOK	000095018	658.84 GAY	5	Searching... Unknown
Searching... 1:RCBMF	1:PRES-BOOK	000176134	658.84 GAY	6	Searching... Unknown
Searching... 1:RCBMF	1:PRES-BOOK	000158600	658.84 GAY	7	Searching... Unknown
Searching... 1:RCPTA	1:REC-BOOK	000068655	658.84 GAY	1	Searching... Unknown
Searching... 1:RCPTA	1:REC-BOOK	000068654	658.84 GAY	2	Searching... Unknown
Searching... 1:RCPTA	1:PRES-BOOK	000068652	658.84 GAY	3	Searching... Unknown
Searching... 1:RCPTA	1:REC-BOOK	000165415	658.84 GAY	4	Searching... Unknown
Searching... 1:RCPTA	1:REC-BOOK	000068765	658.84 GAY	5	Searching... Unknown
Searching... 1:RCPTA	1:REC-BOOK	000068653	658.84 GAY	6	Searching... Unknown
Searching... 1:RCPTA	1:PRES-BOOK	000165381	658.84 GAY	7	Searching... Unknown
Searching... 1:VCCT	1:PRES-BOOK	000001646	658.84 GAY	1	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000122072	658.84 GAY	2	Searching... Unknown
Searching... 1:VCCT	1:PRES-BOOK	000122574	658.84 GAY	3	Searching... Unknown
Searching... 1:VCCT	1:GEN-BOOK	000122643	658.84 GAY	4	Searching... Unknown
Searching... 1:VCDBN	1:PRES-BOOK	000125796	658.84 GAY	1	Searching... Unknown
Searching... 1:VCDBN	1:LEC-BOOK	002150210	658.84 GAY	2	Searching... Unknown
Searching... 1:VCDBN	1:PRES-BOOK	002150070	658.84 GAY	3	Searching... Unknown
Searching... 1:VCDW	1:PRES-BOOK	000058683	658.84 GAY	1	Searching... Unknown
Searching... 1:VCDW	1:PRES-BOOK	000118581	658.84 GAY	3	Searching... Unknown
Searching... 1:VCDW	1:PRES-BOOK	000120210	658.84 GAY	4	Searching... Unknown
Searching... 1:VCDW	1:PRES-BOOK	000120209	658.84 GAY	5	Searching... Unknown
Searching... 1:VCDW	1:PRES-BOOK	000117721	658.84 GAY	6	Searching... Unknown
Searching... 1:VCDW	1:PRES-BOOK	002155056	658.84 GAY	7	Searching... Unknown
Searching... 1:VCPE	1:REC-BOOK	000043263	658.84 GAY	2	Searching... Unknown
Searching... 1:VCPE	1:GEN-BOOK	000043254	658.84 GAY	3	Searching... Unknown
Searching... 1:VCPE	1:PRES-BOOK	000043725	658.84 GAY	4	Searching... Unknown
Searching... 1:VCPE	1:PRES-BOOK	000044826	658.84 GAY	5	Searching... Unknown
Searching... 1:VCPE	1:PRES-BOOK	000044824	658.84 GAY	6	Searching... Unknown
Searching... 1:VCPE	1:PRES-BOOK	000131695	658.84 GAY	7	Searching... Unknown
Searching... 1:VCPE	1:PRES-BOOK	000131696	658.84 GAY	8	Searching... Unknown
Searching... 1:VCPMB	1:PRES-BOOK	000094472	658.84 GAY	1	Searching... Unknown
Searching... 1:VCPMB	1:PRES-BOOK	000100306	658.84 GAY	2	Searching... Unknown
Searching... 1:VCPMB	1:LEC-BOOK	002111068	658.84 GAY	3	Searching... Unknown
Searching... 1:VCPT	1:PRES-BOOK	000061955	658.84 GAY	2	Searching... Unknown
Searching... 1:VCPT	1:LEC-BOOK	000097255	658.84 GAY	7	Searching... Unknown
Searching... 1:VCPT	1:LEC-BOOK	000097263	658.84 GAY	8	Searching... Unknown
Searching... 1:VCPT	1:LEC-BOOK	000097293	658.84 GAY	11	Searching... Unknown
Searching... 1:VCPT	1:LEC-BOOK	000097296	658.84 GAY	12	Searching... Unknown
Searching... 1:VCPT	1:PRES-BOOK	000061953	658.84 GAY	14	Searching... Unknown
Searching... 1:VCPT	1:LEC-BOOK	002173397	658.84 GAY	15	Searching... Unknown
Searching... 1:VCPT	1:LEC-BOOK	002173880	658.84 GAY	16	Searching... Unknown
Searching... 1:VCSD	1:LEC-BOOK	000109114	658.84 GAY	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000109181	658.84 GAY	2	Searching... Unknown
Searching... 1:VCSD	1:LEC-BOOK	000188760	658.84 GAY	4	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000188577	658.84 GAY	5	Searching... Unknown
Searching... 1:VCSD	1:PRES-BOOK	002110036	658.84 GAY	6	Searching... Unknown
Searching... 1:VCSD	1:PRES-BOOK	002110628	658.84 GAY	1	Searching... Unknown
Searching... 1:VCSD	1:PRES-BOOK	002139576	658.84 GAY	2	Searching... Unknown
Searching... 1:VCWF	1:REC-BOOK	000029676	658.84 GAY	1	Searching... Unknown
Searching... 1:VGBDX	1:REC-BOOK	000114990	658.84 GAY	1	Searching... Unknown
Searching... 1:VGBDX	1:REC-BOOK	000114991	658.84 GAY	2	Searching... Unknown
Searching... 1:VGBDX	1:REC-BOOK	000115124	658.84 GAY	3	Searching... Unknown
Searching... 1:VGBDX	1:REC-BOOK	000145424	658.84 GAY	4	Searching... Unknown
Searching... 1:VGBDX	1:REC-BOOK	000145423	658.84 GAY	5	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000037118	658.84 GAY	1	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000038933	658.84 GAY	2	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000038932	658.84 GAY	3	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000036068	658.84 GAY	4	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000036067	658.84 GAY	5	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000036065	658.84 GAY	6	Searching... Unknown
Searching... 1:VGCT	1:REC-BOOK	000036066	658.84 GAY	7	Searching... Unknown
Searching... 1:VGCT	1:GEN-BOOK	000037117	658.84 GAY	8	Searching... Unknown
Searching... 1:VGDBN	1:PRES-BOOK	000186013	658.84 GAY	1	Searching... Unknown
Searching... 1:VGDBN	1:PRES-BOOK	000011108	658.84 GAY	2	Searching... Unknown
Searching... 1:VGDBN	1:PRES-BOOK	000011120	658.84 GAY	3	Searching... Unknown
Searching... 1:VGPTA	1:REC-BOOK	000160028	658.84 GAY	1	Searching... Unknown

Bound With These Titles

On Order

Summary

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences. The authors believe that, despite the availability of new online tools, the customer should remain the central focus in all transactions and experiences. Supported by contemporary mini-cases, case studies and expert opinion from leading practitioners, the text comprehensively covers: BL the changing online environment BL online planning and evolving business models BL application of ICT to achieve marketing objectives BL changing online elements of the marketing mix BL legal aspects impacting on online marketers Online Marketing: A Customer-Led Approach thus provides a comprehensive account of the most up-to-date issues facing the developing world of internet marketing. ONLINE RESOURCE CENTRE For lecturers: PowerPoint slides for each chapter; advice on case questions and end-of-chapter exercises. For students: extra case material and students self-assessment questions.