The CIM handbook of export marketing a practical guide to opening and expanding markets overseas

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Title:

The CIM handbook of export marketing a practical guide to opening and expanding markets overseas

Author:

Noonan, Chris J.

ISBN:

9780750643467

Personal Author:

Noonan, Chris J.

Edition:

2nd ed.

Publication Information:

Oxford ; Melbourne : Butterworth-Heinemann, 1999.

Physical Description:

xxiv, 601 p. : ill. ; 25 cm.

General Note:

Originally published: 1996.

Includes index.

Subject Term:

Export marketing.

Added Corporate Author:

Chartered Institute of Marketing.

Added Title:

Handbook of export marketing.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015691229	658.848 N817C 1999	1	Searching... Unknown

A practical guide to the problems faced by those in the field of international marketing. It focuses on the practical problems faced by exporting companies when they set up overseas. It aims to assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role.

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