The corporate communications bible : everything you need to know to become a public relations expert

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Title:

The corporate communications bible : everything you need to know to become a public relations expert

Author:

Dilenschneider, Robert L.

ISBN:

9781893224087

Personal Author:

Dilenschneider, Robert L.

Publication Information:

Beverly Hills, Calif. : New Millennium Press, c2000.

Physical Description:

xii, 292 p. ; 23 cm.

Subject Term:

Business communication.

Public relations.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015697028	659.2 D576C 2000	1	Searching... Unknown

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Summary

Summary

The "Michael Jordan of public relations" (Larry King) shares his battle-tested secrets on how all of us can form a positive image--whether one owns a mom and pop store or is a corporate CEO. This practical guide offers sound advice on every aspect of corporate communications.

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