Consumer behaviour

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Title:

Consumer behaviour

Author:

Schiffman, Leon G.

ISBN:

9780724804276

Edition:

2nd ed.

Publication Information:

Frenchs Forest, N.S.W. : Prentice Hall, 2001.

Physical Description:

xiii, 665 p. : ill. ; 25 cm.

General Note:

Previously published: Sydney : Prentice Hall, 1997.

Abstract:

This new edition takes into account the high quality and insightful research from our region available through bodies such as ANZMAC and "Australasian Marketing Journal". This is a vivid and lively text that explains what consumer behaviour variables are and the types and importance of consumer research.

Subject Term:

Consumer behavior.

Motivation research (Marketing)

Added Author:

Schiffman, Leon G.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015694827	658.8342 S333C 2001	1	Searching... Unknown

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Summary

This edition takes into account the research from Australia available through bodies such as ANZMAC and Australasian Marketing Journal. It provides an explanation of what consumer behaviour variables are and the types and importance of each.