Business marketing : connecting strategy, relationships, and learning

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Business marketing : connecting strategy, relationships, and learning

Title:

Business marketing : connecting strategy, relationships, and learning

Author:

Dwyer, F. Robert.

ISBN:

9780072410631

Personal Author:

Dwyer, F. Robert.

Edition:

2nd ed.

Publication Information:

New York : McGraw-Hill, c2002.

Physical Description:

p. cm.

Series:

McGraw-Hill/Irwin series in marketing

Series Title:

McGraw-Hill/Irwin series in marketing

Subject Term:

Added Author:

Tanner, John F.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015702455	658.8 D993B 2002	1	Searching... Unknown

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Summary

Summary

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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