Title:
Advertising : a framework
Author:
Lane, W. Ronald, 1940-
ISBN:
9780130852205
Personal Author:
Publication Information:
Upper Saddle River, N.J. ; [Great Britain] : Prentice Hall, c2001.
Physical Description:
xviii, 378 p. : ill. ; 24 cm.
General Note:
Includes index.
Subject Term:
Added Author: