Consumer behaviour in tourism

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Title:

Author:

Swarbrooke, John.

ISBN:

9780750632836

Personal Author:

Swarbrooke, John.

Publication Information:

Oxford ; Boston : Butterworth-Heinemann, 1999.

Physical Description:

ix, 453 p. : ill. ; 25 cm.

Contents:

Pt. 1. Context. 1. Introduction. 2. The history of tourist behaviour. 3. Main concepts in consumer behaviour, including models of consumer behaviour which have been adapted for tourism -- Pt. 2. The Purchase-decision Process. 4. Motivators. 5. Determinants. 6. Models of the purchase decision-making process -- Pt. 3. Typologies of Tourist Behaviour. 7. Typologies of tourist behaviour and segmentation of the tourism market -- Pt. 4. Tourism Demand and Markets. 8. The global pattern of tourism demand. 9. National differences - domestic, outbound, inbound. 10. The nature of demand in different segments of the tourism market. 11. Consumer behaviour and markets in the different sectors of tourism -- Pt. 5. Consumer Behaviour and Marketing. 12. Researching tourist behaviour - marketing research. 13. The marketing mix and tourist behaviour -- Pt. 6. Topical Issues in Consumer Behaviour. 14. The green tourist - myth or reality? 15. The rise of the global/Euro tourist?

16. The emergence of new markets and changes in tourist demand. 17. Quality and tourist satisfaction -- Pt. 7. Conclusions and Future. 18. Conclusions. 19. The future of tourist behaviour -- Pt. 8. Case Studies.

Subject Term:

Tourism.

Consumer behavior.

Added Author:

Horner, Susan.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015705524	338.4791 S973C 2001	1	Searching... Unknown

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Summary

Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:-
* tour operation
* tourist destinations
* hospitality
* visitor attractions
* retail travel
* transport

The authors provide an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world.

Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read.

Cases include: PGL; The segmentation of the outbound Japanese market; The Savoy Group of Hotels; Cathay Pacific Customer Questionnaire; First Choice Holidays; Carnival Cruise Lines; Wensleydale Creamery (UK); Societe Roquefort (France); British Airways Environmental Policy; TUI Germany Environmental Policy; Easyjet; Destination Marketing in Las Vegas, USA; Taiwan and the emergence of a new major outbound tourism market.

First european textbook on the subject
International examples and case studies
Interactive text with exercises and discussion points