International marketing

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Title:

Author:

Jain, Subhash C., 1942-

ISBN:

9780324100860

Personal Author:

Jain, Subhash C., 1942-

Edition:

6th ed.

Publication Information:

Cincinnati, Ohio : South-Western, c2001.

Physical Description:

xv, 520, 192, 16 p. : ill. ; 27 cm.

General Note:

Rev. ed. of: International marketing management. 5th ed. c1996.

Contents:

pt. 1. Framework of international marketing -- pt. 2. Perspectives of international markets -- pt. 3. The field of international business -- pt. 4. Environmental factors affecting international marketing -- pt. 5. International marketing decisions -- pt. 6. Planning and control -- Cases.

Subject Term:

Export marketing -- Management.

Export marketing -- Management -- Case studies.

Added Author:

Jain, Subhash C., 1942- International marketing management.

Copies:

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015707421	658.848 S941.I 1993	1	Searching... Unknown

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Summary

INTERNATIONAL MARKETING, 6e is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice.The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the reader's interest. Additionally, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.