Public relations practices : managerial case studies and problems

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Title:

Public relations practices : managerial case studies and problems

Author:

Center, Allen H.

ISBN:

9780136138037

Personal Author:

Center, Allen H.

Edition:

6th ed.

Publication Information:

Upper Saddle River, N.J. : Prentice Hall, c2003.

Physical Description:

xiv, 418 p. : ill. ; 24 cm.

General Note:

Rev. ed. of: Public relations practices / Patrick Jackson, Allen H. Center. 5th ed. c1995.

Subject Term:

Public relations -- Case studies.

Added Author:

Jackson, Patrick, 1932-

Jackson, Patrick, 1932- Public relations practices.

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015714948	659.2 C397P 2003	1	Searching... Unknown

Featuring real-life public relations situations, this book intends to help students develop agility in applying effective public relations theories, principles, and practices to a wide variety of situations - involving all types and sizes of organizations. It is suitable for undergraduate/ graduate-level courses in Introductory Public Relations.

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