Business research methods

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Title:

Author:

Zikmund, William G.

ISBN:

9780030258176

9780030350849

9780324182392

Personal Author:

Zikmund, William G.

Edition:

7th ed.

Publication Information:

Cincinnati, OH : Thomson/South-Western, 2003.

Physical Description:

xix, 748 p. : ill. ; 26 cm.

General Note:

Includes index.

Abstract:

Provides current and comprehensive coverage of business research. Its student friendly design contains numerous examples illustrating real world research in management, marketing, finance, accounting and other business areas.

Subject Term:

Management -- Research.

Business -- Research.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015718410	658.403072 Z68B 2003	1	Searching... Unknown

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Summary

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.