The ultimate book of business brands : insights from the world's 50 greatest brands.

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Title:

The ultimate book of business brands : insights from the world's 50 greatest brands.

Author:

Crainer, Stuart.

ISBN:

9781841124391

Personal Author:

Crainer, Stuart.

Edition:

New ed / Stuart Crainer, Des Dearlove.

Publication Information:

Oxford : Capstone, 2003.

Physical Description:

xxix, 216 p. ; 24 cm.

Series:

Capstone reference

Series Title:

Capstone reference

General Note:

Previous ed.: Des Dearlove, Stuart Crainer. 1999.

Subject Term:

Brand name products.

Product management.

Added Author:

Dearlove, Dez.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168015719517	658.827 C887U 2003	1	Searching... Unknown

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have captured the hearts and minds of people throughout the world. The Ultimate Book of Business Brands shows how apparently ordinary products and services are transformed into business legends. Brands have become one of the most powerful competitive weapons in the business arsenal, and this book will give you the inside track on just how these winning brands have been created and sustained.

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