Data mining : building competitive advantage

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Title:

Data mining : building competitive advantage

Author:

Groth, Robert.

ISBN:

9780130862716

Personal Author:

Groth, Robert.

Publication Information:

Upper Saddle River, NJ : Prentice Hall PTR, c2000.

Physical Description:

xxvi, 299 p. : ill. ; 25 cm. + 1 computer laser optical disc (4 3/4 in.)

Contents:

Pt. 1. Starting Out. Ch. 1. Introduction to Data Mining. Ch. 2. Getting Started with Data Mining. Ch. 3. The Data-Mining Process. Ch. 4. Data-Mining Algorithms. Ch. 5. The Data-Mining Marketplace -- Pt. 2. A Rapid Tutorial. Ch. 6. A Look at Angoss: KnowledgeSEEKER. Ch. 7. A Look at RightPoint DataCruncher -- Pt. 3. Industry Focus. Ch. 8. Industry Applications of Data Mining. Ch. 9. Enabling Data Mining Through Data Warehouses -- App. A. Data-Mining Vendors -- App. B. Installing Demo Software.

Abstract:

"With data mining, you can achieve a competitive advantage from the data you've already paid to have compiled. Data Mining: Building Competitive Advantage shows you how. You won't just learn the theory and concepts of data mining: you'll discover how to apply them - hands-on, through real applications."--BOOK JACKET. "Whether you're a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining - and deliver all the competitive advantage it promises."--BOOK JACKET.

Subject Term:

Data mining.

Copies:

Available:*

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Summary

Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line . . . Groth takes a very complex and vast field and makes it comprehensible. Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on With data mining, you can achieve competitive advantage from the data youve already paid to compile. Data Mining: Building Competitive Advantage shows you how. You wont just learn the theory and concepts of data mining; youll discover how to apply them-hands-on, through real applications Coverage includes: * Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications * The data mining process, start to finish * Todays newest, most successful approaches and algorithms * Data mining pitfalls-and how to avoid them * A close look at industry-leading tools from Angoss and RightPoint Whether youre a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises. About the CD-ROM The accompanying CD-ROM includes full trial editions