Summary

& • Winning formula of tapping in to a deep-seated need/desire and offering the promise of an answer. & & • Huge, need-based market. The majority of people at work sometimes wonder if there is another way, another world that would make them happier. & & • Title has immediate impact and clarity of outcome - especially for those many thousands who were given 'Who moved my cheese?' to try and keep them quiet and happy about their corporate lot. & & • From the bestselling author of Rules of Work (8000 copies in its first 6 months)