Summary

The leading SA text giving an academic and practical perspective on public relations in the business and management environment. The updated edition includes the recently developed Global Protocol of Ethics and a revised discussion of the technological tools available to PR practitioners. All the case studies have been updated to reflect contemporary events relevant to public relations A USP feature is the inclusion of practical checklists and templates. Truly SA rather than US focis. A set of power point slides related to the case studies and the checklists accompanies the seventh edition.