Title:
Introduction to business management
Author:
Du Toit, G. S. (Gawie S.)
ISBN:
9780195766882
Edition:
7th ed.
Publication Information:
Cape Town : Oxford University Press Southern Africa, 2007.
Physical Description:
xxiv, 616 pages ; 24 cm
Contents:
Part 1: Introduction to business management: The business world and business management -- Entrepreneurship -- The establishment of a business -- The business environment -- Part 2: General management principles: Introduction to general management -- The basic elements of planning -- Organising -- Leadership: Leading people in the organisation -- Meeting human resource requirements and developing effectiveness in HR --Motivating and managing human resources -- The legal environment and human resources -- Controlling the management process -- Part 3: The functional management of the organisation: The marketing process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The financial function and financial management -- Asset management: The investment decision -- Financing decisions -- The operations management function -- Operations management: Activities, techniques and methods -- Purchasing and supply management -- Sourcing activities -- Part 4: Contemporary issues in business management: Contemporary management challenges in business management.
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