Beyond the core : expand your market without abandoning your roots

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Title:

Beyond the core : expand your market without abandoning your roots

Author:

Zook, Chris, 1951-

ISBN:

9781578519514

Personal Author:

Zook, Chris, 1951-

Publication Information:

Boston : Harvard Business School Pub., c2004.

Physical Description:

xi, 214 p. ; 24 cm.

Contents:

1. The Growth Crisis: Dangerous Moves Beyond the Core -- 2. Visualizing the Ideal: The First Principle of Adjacency Growth -- 3. Evaluating Adjacency Moves: Balancing Desire with Data -- 4. Orchestrating Adjacency Moves: Strengthening the Core Versus Investing in Adjacencies -- 5. Executing Adjacency Moves: Managing the Key Organizational Issues That Most Influence Success or Failure -- 6. Transforming Through Adjacency Moves: Redefining the Core Through Adjacencies.

Subject Term:

Corporations -- Growth.

Strategic planning.

Corporate profits.

Industrial management.

Electronic Access:

Table of contents http://www.loc.gov/catdir/toc/ecip045/2003013374.html

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... IIEMSA	General Books	33168015736636	658.406 Z87B 2004	1	Searching... Unknown

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Summary

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less risk than diversification, yet they can create enormous competitive advantage, because they stem directly from what the company already knows and does best. Based on extensive research on the growth patterns of thousands of companies worldwide, including CEO interviews with 25 top performers in adjacency growth, Beyond the Core 1) identifies the adjacency pattern that most dramatically increases the odds of success: "relentless repeatability;" 2) offers a systematic approach for choosing among a range of possible adjacency moves; and 3) shows how to time adjacency moves during a variety of typical business situations. Beyond the Core shows how to find and leverage the best avenues for growth--without damaging the heart of the firm.